行為經(jīng)濟(jì)學(xué)的興起及與新古典經(jīng)濟(jì)學(xué)關(guān)系的演變

摘要：行為經(jīng)濟(jì)學(xué)的興起及其對(duì)新古典經(jīng)濟(jì)學(xué)的拓展,成為當(dāng)今西方主流經(jīng)濟(jì)學(xué)的重要演變趨勢(shì)。以行為經(jīng)濟(jì)學(xué)導(dǎo)引的大量學(xué)術(shù)研究,滲入微觀經(jīng)濟(jì)學(xué)、博弈論、宏觀經(jīng)濟(jì)學(xué),乃至金融學(xué)、管理學(xué)、環(huán)境經(jīng)濟(jì)學(xué)、法經(jīng)濟(jì)學(xué)等廣闊領(lǐng)域。然而,早期的行為經(jīng)濟(jì)學(xué)與占據(jù)主流的新古典經(jīng)濟(jì)學(xué)卻呈競(jìng)爭(zhēng)關(guān)系,一度導(dǎo)致行為經(jīng)濟(jì)學(xué)邊緣化。但近30年來,二者的關(guān)系從競(jìng)爭(zhēng)走向互適,并以新古典經(jīng)濟(jì)學(xué)的拓展形式被廣泛接納與應(yīng)用。這一前后反轉(zhuǎn)的內(nèi)部演進(jìn)動(dòng)力在于:一方面,隨著新古典理論面對(duì)的社會(huì)經(jīng)濟(jì)關(guān)系愈發(fā)復(fù)雜,其單一的理性人模型難以應(yīng)對(duì)新的經(jīng)濟(jì)實(shí)踐問題.